City Council Meeting:† June 14, 2011
Agenda Item: 3-C
To:†††††††††††††† Mayor and City Council
Modification for Extension of Business Development and Marketing Services at
the Annenberg Community
Staff recommends that the City Council authorize the City Manager to negotiate and execute a modification to Professional Services Agreement No. 2141 with Hospitality Atelier for FY11-12 in an amount not to exceed $45,625, with an option to renew the agreement for FY12-13, in an amount not to exceed $46,856, for a total contract amount of $162,356 for business development and marketing services associated with private events at the Annenberg Community Beach House.
The Annenberg Community Beach House (the Beach House), currently in its second year of business as an event venue, has successfully used the expertise of a business development and marketing consultant and proposes to continue the relationship with the current consultant, Hospitality Atelier, requesting a contract modification to extend Hospitality Atelierís current agreement for FY11-12 in the amount of $45,625. The modification will enable Hospitality Atelier to continue to fine-tune, capitalize on, and further expand activities to support sales and promote the Beach House as a site for meetings, social events and as a location for film, TV and photo shoots.†
On July 22, 2009 in anticipation of the opening of the Annenberg Community Beach House, the City entered into a professional services agreement with Hospitality Atelier for business development and marketing services for private events for an eight-month contract period. The original contract was for $69,500 and included initial activities associated with marketing the site for private events both online and in print, as well as developing partnerships with local hotels and the Convention and Visitors Bureau. On January 26, 2010 Council approved a first modification of the original contract in the amount of $59,600 for a three-month contract period, increasing the total original contract to $129,100. This contract expired on June 30, 2010.† A new agreement with Hospitality Atelier for FY10-11 in the amount of $69,875 was executed.
On April 17, 2009, the City
issued a Request for Proposals (RFP) on PlanetBids for business development and
marketing services for private events at the
The contract modification to be awarded to Hospitality Atelier is $45,625.† The total contract amount will not exceed $162,356.† Funds in the amount of $92,481 are included in the proposed FY11-13 ($45,625 for FY11-12 and $46,856 for FY12-13) budget in account 24523.555060.