bwwide-R

City Council Report

 

City Council Meeting: May 11, 2010

Agenda Item: 8-C

To:                   Mayor and City Council

From:              Carol Swindell, Director of Finance

Eileen Fogarty, Director of Planning and Community Development

Subject:         Resolution establishing new parking rates for Downtown Structures 1-9, Main Library, Civic Center Parking Structure, and Civic Auditorium Lot.

 

 

Recommended Action

Staff recommends that City Council adopt attached resolution (Attachment A) establishing new parking rates for Downtown Structures 1-9, Main Library Structure, Civic Center Parking Structure, and the Civic Auditorium Lot, as a first phase in implementing the Walker Parking Study recommendations.

 

Executive Summary

Pursuant to the direction of City Council at the September 8, 2009 Council meeting, staff proposes changes to parking rates in Downtown City-owned parking structures, consistent with recommendations of the Walker Parking Study. The proposed rate changes included in this report were developed through additional study of rates in comparable areas and ongoing consultation with the Bayside District Corporation. The Bayside District generally supports the Walker Study recommendations. After lengthy discussions with the Bayside District Parking Committee and members of the public, staff recommends that the decision to reduce “two hours free” parking in the Downtown be deferred until a later time. This report details the proposed rate changes. The proposed rate changes for this first phase are as follows:

 

1)    Increase the maximum daily rate in Downtown Structures 1 through 9 from $7.00/day to $9.00/day and the Civic Center maximum from $8.00/day to $9.00/day.

2)    Increase the monthly rate for Structures 1 through 9 from $82.50/month to $121.00/month.

3)    Increase the evening flat rates in Downtown Structures 1 through 9 from $3.00 to $5.00 and implement new evening maximum rates for the Main Library Structure, Civic Center Parking Structure, and Civic Auditorium lot at a lower rate of $3.00.

The recommended changes provide lower cost parking options during evenings and weekends in peripheral locations.  Furthermore, the recommended changes provide lower cost monthly parking rates outside of the Downtown core.  These recommended changes are also consistent with the policy objectives of the LUCE in terms of improving the management of parking resources as a part of the City’s overall transportation system. The implementation of the rate changes proposed herein will provide additional revenue, a portion of which can be used to finance the reconstruction of Parking Structure #6.  Full implementation of the Walker Parking Study recommendations will provide additional revenue.

 

Background

The Walker Parking Study, endorsed by Council on September 8, 2009, was a follow-up to the Downtown Parking Program, adopted by Council on May 9, 2006. The Walker Parking Study evaluated parking operations and market conditions in Downtown Santa Monica and analyzed revenue opportunities from parking rates, in-lieu fees, property-based assessments and other sources as a means to fund recommended improvements.  Walker’s overall recommendation was that other than the additional 576 parking spaces planned in the reconstruction of Parking Structure Nos. 1 and 6, Downtown Santa Monica does not need additional public parking at this time.  Rather, in coordination with the citywide Transportation Management Strategy identified for implementation in the Circulation Element of the LUCE, Walker recommended implementation of several actions to support access to Downtown.  These actions included:

·         Strategically increase on-street and off-street public parking rates in the Downtown core to more efficiently and effectively utilize existing public and private parking resources to meet parking needs, thereby creating greater availability of parking for visitors to Downtown;

 

·         Use increased parking revenues to fund additional programs to support employee access to Downtown by transit, bicycle and carpooling;

 

·         Use increased parking revenues to support shuttle service to outlying parking resources, including the Civic Center Parking Structure during parking structure reconstruction;

 

·         Use parking revenues to enhance parking operations, parking technology, wayfinding, parking occupancy assessment and capital replacement and repair;

 

·         Implement a centralized valet operation to access private parking spaces during off-peak periods, supplemented by agreements with office building owners to make empty spaces available to the public on evenings and weekends; and

 

·         Regularly review parking occupancies and adjust parking rates to encourage optimal use of public parking resources.

 

At its September 8, 2009 meeting, City Council directed staff to return with actions necessary to implement the recommendations of the Walker Parking Study.  On February 23, 2010 staff presented an implementation plan for the recommendations of the Walker Parking Study.  At that meeting, staff noted that that in order to implement the pricing recommendations of the Walker Study, a phased approach would need to be developed. Certain recommendations, such as changes to parking structure rates, are relatively easy to implement and require little or no capital costs. Other recommendations, such as changes in parking meter technologies, require more time and substantial capital investment.  Therefore, actions proposed by staff related to the Walker Study recommendations will occur in a phased manner. The first phase is recommended to be proposed rate adjustments for Downtown parking structures.

 

Discussion

At the February 23, 2010 Council meeting, staff stated that a rate study would be completed prior to implementing any of the rate changes proposed by the Walker Parking Study.  In addition to conducting the rate study, staff worked directly with the Bayside District Corporation through regular monthly Parking Implementation Committee meetings to refine the proposed rate changes.  The following sections describe the rate study, the development of the proposed parking rate changes in coordination with the Bayside District Corporation, public outreach, and the proposed rate changes.

 

Rate Study

A summary of the rate study completed by staff is attached to this staff report (Attachment B).

 


 

Bayside District Corporation Input

The proposed Implementation Plan was endorsed by the Bayside District Corporation’s Parking Implementation Committee on January 12, 2010 and the Bayside Board on January 28, 2010. Following support of the Implementation Plan, staff met with the Bayside District Corporation’s Parking Implementation Committee on February 8, 2010 and March 9, 2010 to refine the proposed parking rate changes.  On March 25, 2010 the proposed rate changes were supported by the Bayside District Corporation Board.

 

The Bayside District Corporation did not endorse the initial recommendation in the Walker Parking Study to reduce the existing “two hours free” parking for Downtown Structures 1-9 to “one hour free.” As noted in the rate study, the majority of destination retail areas in the greater Los Angeles area provide some form of “free” parking for patrons; therefore, staff recommends maintaining the existing “two hours free” parking until a viable and effective alternative system, such as validations, can be identified.

 

The Bayside District Corporation also advocated for reduced-cost monthly parking at selected City-owned facilities for employees who work in the Downtown area. For this reason, staff recommends maintaining the existing monthly parking rates at the Main Library Structure, Civic Center Parking Structure, and Civic Auditorium lot, while also recommending an increase in the monthly parking rate for Downtown Structures 1-9.  In these cases, the Walker Study recommended an increase in monthly parking rates for all City-owned facilities.

 

Public Outreach

During the development of these proposed rate changes, staff heard input from the public through public comment at Bayside District Corporation meetings. Additionally, staff met with the Chamber of Commerce shortly after the Council’s September action to gather input on the Walker Study and potential implementation plans.

 


 

Proposed Rate Changes

The proposed rate changes are as follows:

 

Downtown Structures (PS1 - 9):

·         Maintain existing “2 hours free” parking in Downtown Structures (PS 1-9)

·         Maintain existing rates (8:00 AM to 6:00 PM) at $1.00 per 30 minutes

·         Increase evening flat rates (after 6:00 PM) from $3.00 to $5.00

·         Increase daily maximum rates from $7.00 to $9.00

·         Increase monthly parking rates from $82.50 to $121.00

 

Main Library Structure:

·         Maintain hourly rates at $0.50 per 30 minutes, or $1.00 per hour

·         Maintain daily maximum rates at $10.00

·         Maintain weekend (Saturday and Sunday) and holiday daily flat rate at $3.00

·         Implement new evening maximum rate (after 4:00 PM until 11:00 PM) at $3.00

·         Maintain monthly parking rate at $82.50

 

Civic Center Parking Structure and Civic Lot:

·         Reduce hourly rates from $1.60 per 20 minutes,  or $4.80 per hour, to $1.50 per 20 minutes, or $4.50 per hour

·         Increase daily maximum rates from $8.00 to $9.00

·         Implement new evening flat rate(after 6:00 PM until 6:00 AM) at $3.00

·         Maintain weekend (Saturday and Sunday) and holiday daily flat rate at $3.00

·         Maintain monthly parking rate at $82.50

·         Implement daily flat rate up to $15.00 for event days, with approval of the City Manager.

 

Financial Impacts & Budget Actions

The Walker Parking Study recommends using the changes in parking rates as a means to manage traffic and parking and also as a funding mechanism to implement parking programs. The Parking Structure 6 staff report, agenda item 8-D, also identifies funds generated from this recommendation as one of the sources to fund that project. Finance staff is scheduled to bring forward a financing strategy for the Walker Study recommendations in early fall, following completion of a comprehensive organizational review currently underway. The recommendations in this report would generate approximately an addition $175,000 per month or $2,100,000 annually in revenue. The financing of the reconstruction of Parking Structure 6 is consistent with the Walker recommendations and would leave approximately $1,500,000 annually to fund other study recommendations.

 

Since the rate changes at the Civic Center Parking Structure and Civic Auditorium Lot would only be effective on non-event days, no change in event-related parking revenues is anticipated.  Community and Cultural Services Department staff estimate $32,587 in additional event-related parking revenues for FY2010-2011

 

Community and Cultural Services Department staff estimates a loss in revenue of $10,918.80 (based on 2009 parking sales data for the Civic Auditorium lot) due to the proposed reduction in hourly rates.  Due to the proposed new rates, a net increase in parking revenue of $54,959 is estimated for FY2010-2011.

 

Prepared by: Sam Morrissey, P.E., Principal Transportation Engineer

 

 

Approved:

 

Forwarded to Council:

 

 

 

 

 

 

Carol Swindell

Director of Finance

________________________________

 

 

 

________________________________

Eileen Fogarty

Director, Planning and Community Development

 

 

Rod Gould

City Manager

 

 

Attachments:

 

A.   Resolution

B.   Summary of Rate Study