City Council Meeting: June 23, 2009
Agenda Item: 8-C
To: Mayor and City Council
Staff recommends that the City Council authorize the Santa Monica Pier Restoration Corporation’s (SMPRC) proposed Fireworks display for September 9, 2009, and the West End Plaque Community Fundraising Program to support the Santa Monica Pier Centennial Celebration.
On September 9, 2009 the Santa
Monica Pier will celebrate 100 years from the grand opening of the Pier in 1909.
To celebrate this momentous occasion, the SMPRC requests authorization to host
a large-scale public fireworks show launched from three barges in the
In addition, the SMPRC seeks
Council’s authorization to implement a new “
On September 9, 2009, the Santa Monica Pier will celebrate 100 years from the opening of the Pier in 1909. To assist with the planning, oversight and fundraising efforts for the Centennial, a Centennial Celebration Committee was established, consisting of over 30 individual volunteers representing a diverse cross-section of the community who work with the creative inspiration of honorary co-chairs Robert Redford and Joan Baez. The SMPRC Board of Directors, staff and consultants have worked closely with the committee to create an exciting calendar of events that celebrate the rich history of the Pier.
The official centennial calendar includes five signature events carefully scheduled to complement a host of new and popular annual Pier events including car shows, movie premieres, the 25th Anniversary of the Twilight Dance Series, 5 and 10k runs, and festivals. The five signature centennial events are:
· Pier Story – February 18, 2009 – The official launch of the Pier’s new history book, “Santa Monica Pier – A Century on the Last Great Pleasure Pier.”
· Sideshow @ the Pier – May 16, 2009 – A gathering of variety acts, circus artists, vaudevillians and buskers.
· Schools-Out! A Celebration for Kids – June 20, 2009 – An event for kids and their families with entertainment, art-making activities, creative workshops, fitness activities, storytelling, dance and musical performances.
· La Monica Ballroom Redux – July 23, 2009 – An event honoring the 85th anniversary of the historic ballroom with a giant dance floor, big band sets and world-class swing music.
· September 9, 2009 – the Centennial Day featuring the grand reopening of the Pier, 100 ft. cake and performances culminating with the proposed large-scale fireworks display.
Details of the proposed Fireworks display and West End Plaque Community Fundraising Program are as follows:
The SMPRC seeks Council
authorization for a fireworks display on September 9, 2009, between the hours
of 8pm and 10pm, with a show time not exceeding ˝ hour and consisting of
fireworks and pyrotechnics launched from three barges in the
received three competitive proposals from qualified companies all demonstrating
extensive experience and expertise. However,
one respondent, Pyro Spectacular, had recent experience in
Commemorative Plaque Fundraising Program
The production, marketing and execution of the Centennial events have been supported by funding from six distinct sources: grants, corporate sponsorship, City funding, merchandise sales, the sale of hand-carved carousel horses, and the sponsorship of 14 historic marker plaques. To date, fundraising efforts have generated $270,000 from corporate sponsorship, grants, plaque sales and donations. This amount does not include funding from the City.
To further support the fundraising efforts and encourage direct community involvement, the SMPRC seeks Council authorization to launch an additional commemorative plaque program consisting of small bronze plaques of approximately 2”x5” on the bleachers at the west end of the Pier. Each plaque would include text with an approximate maximum of 50 characters and would be evenly spaced along the west face of each row of bleachers. The total number of plaques would not exceed 400 with the average price for each plaque set at $200.00. A photo with a rough mock-up representing the plaque placement is included in Attachment B. The plaque program will require review from the Landmarks Commission.