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We are honored to have been selected by Hunger Action LA to supply Market Match at our Saturday Pico Farmers Market.


Market Match


Learn more about Market Match by clicking here

Learn more about Hunger Action LA by visiting their website, or connect with them on Twitter and Facebook.




Laura Avery

Farmers Market Supervisor
Wednesday Downtown Farmers Market Manager
Saturday Virginia Ave Park Farmers Market Manager


Laura Avery - Farmers Market Supervisor

Laura Avery has presided over the Santa Monica Farmers Market program since October, 1982, just over one year after the Wednesday market premiered on July 15, 1981. During her tenure, the farmers market program has grown to include four markets operating three days per week. Laura served two terms on the Direct Marketing Advisory Committee, and has been recognized for her contributions to the farmers market program by the Los Angeles County Board of Supervisors and by Los Angeles Magazine. In 1997, she assisted with the creation of the Santa Monica Malibu Unified School District farmers market salad bar, offering fresh market produce as an alternative to the traditional school lunch. Her farmers market report can be heard weekly on KCRW's (89.9 FM) "Good Food" radio program.


(310) 458-8712 x 6
Click here to email Laura


Jodi Low

Farmers Market Coordinator II
Sunday Main Street Farmers Market Manager
Volunteer and Internship Coordinator


Jodi Low - Farmers Market Coordinator II

A local Santa Monica resident, Jodi Low brings her passion for food, farming and community building as well as experience in event management to her work with the Santa Monica Farmers Markets. These passions started at an early age cooking and gardening with her family in Northern California. Her love for farming blossomed when she attended summer camp at Hidden Villa, a working farm, where she learned to care for farm animals and cultivate produce. 
Jodi attended Sonoma State where she received a BA in Environmental Studies with an emphasis in restoration, politics and international studies. The class she enjoyed the most, however, was agroecology, and she could often be found in the college's small farm weeding and planting. Today she cultivates her own organic garden at Ocean View Farms, where she has been a member since 2001. Jodi is responsible for management of the Sunday Main Street Farmers Market as well as graphic design, publicity and website design/maintenance for the Santa Monica Farmers Market department.


(310) 458-8712 x 5
Click here to email Jodi



Nicole Gordon

Farmers Market Coordinator
Saturday Downtown Farmers Market Manager


Nicole Gordon grew up in a small town in western Pennsylvania just outside of Pittsburgh and moved with her family to Bakersfield, California in 1990. Food has always represented a huge part of Nicole’s life. While growing up, her grandfather Hal gave her cooking lessons twice a week and once she was old enough to work, she got a job in a small restaurant. After graduating from High School Nicole moved to Los Angeles where her first job was at a fruit stand in the Farmers Market on Fairfax and 3rd. After graduating from culinary school she worked in some of the top restaurants in LA and most recently as the production chef for Father’s Office and Lukshon restaurants. Taking the leap from the restaurant industry to the wonderful world of Farmers’ Markets has been an amazing transition and she is currently the Assistant Market Manager for the City of Beverly Hills and is looking forward to her new role with the SMFMs team.


(310) 458-8712 x 2

Click here to email Nicole



Rufiena Jones-Soro

Farmers Market Assistant
Accounting Manager / Education Coordinator


Rufiena Jones-Soro’s love for food began as a child watching her grandmothers prepare their versions of traditional soul food recipes during holiday seasons. While intrigued by the variations of ingredients and processes used to prepare the same dishes, Rufiena was most moved by the unifying element the food had, bringing friends and family together every year. In 2003, Rufiena graduated from Mills College with a degree in Media Studies and Sociology. Her studies expanded her interest in exploring cultures of the world through language, spirituality, art and cuisine. In 2006, her interest in cultural exploration grew into a commitment to cultural exchange when she traveled to Thailand as a Fulbright Fellow to teach English, and in exchange, experience the warmth and vibrance of Thai culture that one can taste in Thai cuisine. In 2005, Rufiena became a faithful Farmers Market attendee when she was wowed by the flavor of organic, locally-grown produce sold at farmers markets in Berkeley, CA. During the same year, she personally experienced the healing properties of a diet consisting mostly of these foods. She’s dedicated to advocating for healthier eating ever since. Rufiena has a unique combination of teaching, accounting and administrative experience, as well as a passion for delicious, healthy food. She is responsible for all accounts payable and also provides support in the areas of social media and marketing. She is also a back-up for volunteer and intern coordination.


310-458-8712 x 3
Click here to email Rufiena



Lynette Miscione

Farmers Market Coordinator
Saturday Virginia Avenue Park Farmers Market Manager
lynette miscione

Lynette has dedicated her life to the food industry. She is a southern California native who recently moved back after 15 years in the San Francisco Bay Area. While in the Bay Area she worked with different chefs from across the globe at different restaurants, catering companies and specialty food companies. She joined the Pacific Coast Farmers’ Market Association in 2015 managing markets and assisting farm inspections. She found herself at home working closely with farmers and learning the importance of farming practices. Now at home in Los Angeles, she looks forward to working with the southern California growers as the manager at Virginia Avenue Park farmer’s market.


310-458-8712 x 7
Click here to email Lynette



Farmers Market Attendants

James Lomaxeo
Marrick Moore
Nick Fierro
Farmers Market Set Up Team


The primary responsibility of the Farmers Market Attendants is to set up and take down the market each week. Tasks include driving a variety of City vehicles, lifting and moving bulky items such as canopies, tables and signs weighing up to 60 lbs., maintaining equipment, interacting with other city departments including Solid Waste and Support Services, and setting up signs on roadways. In addition, a Farmers Market Attendant interacts with customers in the farmers market information booth.


Last updated: 11/28/2017

Market Schedule

Open Rain or Shine


Wednesday Downtown

Arizona Avenue
(between 4th & Ocean)
8:00am - 1:00pm

Saturday Downtown

Arizona Avenue
(between 4th and 2nd Streets)
8:00am - 1:00pm

Saturday Virginia Ave. Park

2200 Virginia Avenue
(Pico Blvd. @ Cloverfield Blvd.)
8:00am - 1:00pm

Sunday Main St.

2640 Main Street
(in Heritage Square)


Bring Your Own Bag (BYOB)!

No animals are allowed in Farmers Markets (CRFC 114371(d))




City of Santa Monica © 2018

1685 Main St., Santa Monica, CA 90401 · (310) 458-8411 · TTY (310) 917-6626