The Take the Friendly Road campaign raises awareness of pedestrians and helps prevent motorist pedestrian incidents.
We invite you to take practical steps to care for the wellbeing of everyone, especially when we’re out on the road. This initiative is part of our commitment to Vision Zero, a global movement to eliminate all traffic fatalities and severe injuries, while increasing safe, healthy, equitable mobility for all. Together as a city, we all have a role to play in helping reach zero.
Check out our safety tips, designed for all the ways you move.