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Objectives and Strategies


 OBJECTIVE

The Economic Development Division's objective is to sustain continued growth of the local tax base while encouraging retention of small businesses, to provide more usable service opportunities to local residents, and to create a stable and sustainable business environment with an optimal mix of tenants for the local economy.

 IMPLEMENTATION STRATEGIES

The Division will focus assistance toward neighborhood-serving businesses, identify and enhance the viability of emerging key business sectors, and promote and assist primary commercial districts within the City in a manner of benefit to the residents and the general community.
  • Increase coordination and outreach within the existing business improvement areas of Main Street, Bayside District, Montana Avenue, and Pico Boulevard; examine other commercial corridors that may need facilitated assistance, and encourage business district coordination, cooperation, and problem-solving with the adjacent community.

     
  • Update and expand the provision and scope of demographic and economic statistical information regarding the City, analyze emerging economic trends in the City, and disseminate the demographic and economic information to internal and external customers. 

     
  • Adapt the City's Small Business Development Center (SBDC) to focus additional assistance programs for technologically-challenged local businesses, and create linkage of the SBDC to neighborhood-serving businesses.

     
  • Expand the role of the Farmers' Market program to provide education and training in healthy food alternatives, broaden the direct sales to additional local restaurants and hotels, and expand local participation in Women, Infant and Children (WIC) Program.

     
  • Enhance property management services to improve economic performance of the Santa Monica Pier through transition of a key restaurant site and the Carousel, and create systematic lease administration.

This page was last modified on 10/25/2006

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