FOREWORD

We hope you find the information contained in this document helpful. Statistics are most useful in identifying trends, and the statistics in this Profile should be treated as such.  Small changes of a percentage point or two may not be significant, although larger changes may be useful in determining what is happening within a particular area of the population or the economy.
 
In preparing this Profile, the most up-to-date data sources have been used.  That is not to say that these sources are always of recent origin; some data depends entirely on U.S. Census information compiled every ten years.  Much of the information in this Profile has been gathered via the U.S. Census and from the City of Santa Monica’s Opportunities and Challenges July 2005 report.  Employment data regarding jobs in Santa Monica is provided through the Labor Market Information Division.
 
Business information is highly dependent on sales tax information available to cities through the State Board of Equalization (SBOE) and private consultants hired by the City.  While this information is accurate, it does not give an adequate picture of non-taxable services, and so we have not attempted to evaluate those except on the largest basis possible, the total income reported on all business licenses in Santa Monica.
 
If you have any questions or comments, or wish a printed version of this Economic and Demographic Profile, please do not hesitate to call the Economic Development Division at 310-458-8906 or email us at EconDevel@smgov.net

 [ Table of Contents for Demographic & Economic Profile ]

This page was last modified on 07/08/2008