Farmers Market Supervisor
Wednesday Downtown Farmers Market Manager
Laura Avery has presided over the Santa Monica Farmers Market program since October, 1982, just over one year after the Wednesday market premiered on July 15, 1981. During her tenure, the farmers market program has grown to include four markets operating three days per week. Laura served two terms on the Direct Marketing Advisory Committee, and has been recognized for her contributions to the farmers market program by the Los Angeles County Board of Supervisors and by Los Angeles Magazine. In 1997, she assisted with the creation of the Santa Monica Malibu Unified School District farmers market salad bar, offering fresh market produce as an alternative to the traditional school lunch. Her farmers market report can be heard weekly on KCRW's (89.9 FM) "Good Food" radio program.
(310) 458-8712 x 6
Click here to email Laura
Farmers Market Coordinator II
Sunday Main Street Farmers Market Manager, Volunteer and Internship Coordinator
A local Santa Monica resident, Jodi Low brings her passion for food, farming and community building as well as experience in event management to her work with the Santa Monica Farmers Markets. These passions started at an early age cooking and gardening with her family in Northern California. Her love for farming blossomed when she attended summer camp at Hidden Villa, a working farm, where she learned to care for farm animals and cultivate produce.
Jodi attended Sonoma State where she received a BA in Environmental Studies with an emphasis in restoration, politics and international studies. The class she enjoyed the most, however, was agroecology, and she could often be found in the college's small farm weeding and planting. Today she cultivates her own organic garden at Ocean View Farms, where she has been a member since 2001. Jodi is responsible for management of the Sunday Main Street Farmers Market as well as graphic design, publicity and website design/maintenance for the Santa Monica Farmers Market department.
(310) 458-8712 x 5
Click here to email Jodi
Farmers Market Coordinator
Saturday Downtown Farmers Market Manager
Nicole Gordon grew up in a small town in western Pennsylvania just outside of Pittsburgh and moved with her family to Bakersfield, California in 1990. Food has always represented a huge part of Nicole’s life. While growing up, her grandfather Hal gave her cooking lessons twice a week and once she was old enough to work, she got a job in a small restaurant. After graduating from High School Nicole moved to Los Angeles where her first job was at a fruit stand in the Farmers Market on Fairfax and 3rd. After graduating from culinary school she worked in some of the top restaurants in LA and most recently as the production chef for Father’s Office and Lukshon restaurants. Taking the leap from the restaurant industry to the wonderful world of Farmers’ Markets has been an amazing transition and she is currently the Assistant Market Manager for the City of Beverly Hills and is looking forward to her new role with the SMFMs team.
(310) 458-8712 x 2
Click here to email Nicole
Interim Farmers Market Coordinator
Saturday Pico Farmers Market Manager
Gina Quattrochi graduated magna cum laude from Loyola Marymount University in 2009. She started her career in food and event management with the Coolhaus Gourmet Ice Cream Sandwich trucks. Her interest in food transitioned into a passion for nutrition education, food policy, and sustainability, so she left the food truck world and interned for the Los Angeles Food Policy Council. She also worked at local green grocer Cookbook Market in Echo Park. She began as the site assistant in the Atwater Village Farmers' Market, operated by SEE-LA, in April 2013. In September of that year she was promoted to Market Manager and Program Coordinator of SEE-LA's Bring the Farmer to Your School program. She loves the farmers' market, getting to know her local farmers and loyal customers, and working in the California sunshine, and is very excited and honored to be a part of the SMFMs team.
310-458-8712 x 7
Click here to email Gina
Farmers Market Assistant
Education Program Coordinator
Rufiena Jones-Soro’s love for food began as a child watching her grandmothers prepare their versions of traditional soul food recipes during holiday seasons. While intrigued by the variations of ingredients and processes used to prepare the same dishes, Rufiena was most moved by the unifying element the food had, bringing friends and family together every year. In 2003, Rufiena graduated from Mills College with a degree in Media Studies and Sociology. Her studies expanded her interest in exploring cultures of the world through language, spirituality, art and cuisine. In 2006, her interest in cultural exploration grew into a commitment to cultural exchange when she traveled to Thailand as a Fulbright Fellow to teach English, and in exchange, experience the warmth and vibrance of Thai culture that one can taste in Thai cuisine. In 2005, Rufiena became a faithful Farmers Market attendee when she was wowed by the flavor of organic, locally-grown produce sold at farmers markets in Berkeley, CA. During the same year, she personally experienced the healing properties of a diet consisting mostly of these foods. She’s dedicated to advocating for healthier eating ever since. Rufiena has a unique combination of teaching, accounting and administrative experience, as well as a passion for delicious, healthy food. She is responsible for all accounts payable and market education programs. She also provides support in the areas of social media, marketing and is also a back-up for volunteer and intern coordination. She is ecstatic to be the newest member of the Santa Monica Farmers Market team.
310-458-8712 x 3
Click here to email Rufiena
Farmers Market Attendants
Farmers Market Set Up Team
The primary responsibility of the Farmers Market Attendants is to set up and take down the market each week. Tasks include driving a variety of City vehicles, lifting and moving bulky items such as canopies, tables and signs weighing up to 60 lbs., maintaining equipment, interacting with other city departments including Solid Waste and Support Services, and setting up signs on roadways. In addition, a Farmers Market Attendant interacts with customers in the farmers market information booth.