Housing and Economic Development 
1901 Main Street, Suite C
Santa Monica, CA 90405

Santa Monica Economica Development

Economic Development Division

Santa Monica Community Profile

Santa Monica Facts and Figures 

Size: 8.3 square miles 

Population: 91,812 (2012 estimate)

Population Density: 11,000+ people per sq. mile 

Median Age: 40.4 years 

Race/Ethnicity: 70% White, 13% Hispanic or Latino,
9% Asian, 4% Black or African American, 4% Multiple Races 

Household Stats: 50,912 total housing units--72% renters, 28% owners    

Median household income: $71,400

Educational Attainment (Age 25+): 64% bachelor’s degree or higher 

Total Businesses: 9,204

Total Employment:  78,220  

Facts and Figures Data Sources: US Census Data (2010-2012),  Quarterly Census of Employment and Wages, CA EDD-Labor Market Division, Annual Averages for 2012   




Tourism in Santa Monica 

Total Visitors: 7.3 million 

Total Annual Visitor Spending: $1.53 billion 

Average Daily Spending: $141.91 per visitor 

Visitor Retail Sales Tax Revenue: $9.5 million 

Visitor Hotel Occupancy Tax Revenue: $39.3 million 

Tourism Facts Source: SM 2012 Tourism Economic & Fiscal Impacts & Visitor Profile, Lauren Schlau Consulting and CIC Research, Inc.

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