Housing and Economic Development 
1901 Main Street, Suite C
Santa Monica, CA 90405

Santa Monica Economica Development

Economic Development Division

Santa Monica Community Profile

Santa Monica Facts and Figures 

Size: 8.42 square miles

Population Estimates: 92,987 (2014 estimate)

Population Density: 10,663.8 people per sq. mile

Median Age: 40.4 years 

Race/Ethnicity:

White

77.6%

Latino

13.1%

Asian

9.0%

Multiple Races

4.4%

Black or African American

3.9%

American Indian & Alaska Native

0.4%

Native Hawaiian & Other Pacific Islander Alone

0.1%

Household Stats: 50,912 total housing units--72% renters, 27% owners

Median household income (in 2014 dollars): $74,534

Educational Attainment (Age 25+): 65% bachelor’s degree or higher

Total Businesses: 9,463 

Sources: US Census QuickFacts - Santa Monica; City of Santa Monica Economic Profile 2016

Tourism in Santa Monica 

Total Visitors: 7.3 million (48.2% International; 51.8% Domestic)

Total Annual Visitor Spending: $1.84 billion 

Average Daily Spending: $359 (hotel visitor); $94 (day visitor)

Retail Sales Tax Revenue Generated from Visitors: $11.9 million 

Visitor Hotel Occupancy Tax Revenue: $46.6 million 

Tourism Facts Source: SM Travel & Tourism Fiscal Year Report 2015-16.

[Return to Business Climate Main Page]  

 Logo
City of Santa Monica © 2016

1685 Main St., Santa Monica, CA 90401 · (310) 458-8411 · TTY (310) 917-6626